@inbook{57939697, author={Gary Snyder}, editor={Markle, William H. and Fisher, Melanie A. and Smego, Raymond A.}, title={Chapter 18. Global Health Communications, Social Marketing, and Emerging Communication Technologies}, booktitle={Understanding Global Health, 2e}, publisher={The McGraw-Hill Companies}, address={New York, NY}, year={2014}, url={accessbiomedicalscience.mhmedical.com/content.aspx?aid=57939697} }