TY - CHAP M1 - Book, Section TI - Chapter 18. Global Health Communications, Social Marketing, and Emerging Communication Technologies A1 - Snyder, Gary A2 - Markle, William H. A2 - Fisher, Melanie A. A2 - Smego, Raymond A. Y1 - 2014 N1 - T2 - Understanding Global Health, 2e AB - Understand how health communications research and campaigns impact the wellness of individuals and communities globallyDescribe the role of news media, social media, trusted community members, participatory communication, and “edutainment” in health promotion and educationDefine common barriers to health communications research and delivery, particularly in developing countries and with underserved minority populations worldwideExplain the principles of social marketing to deliver health information and services and to change behaviorsShow how mobile phones and other information communication technologies can accelerate access to knowledge, spur innovation, and improve health SN - PB - The McGraw-Hill Companies CY - New York, NY Y2 - 2024/03/19 UR - accessbiomedicalscience.mhmedical.com/content.aspx?aid=57939697 ER -