RT Book, Section A1 Ropeik, David P. A2 Wallace, Robert B. SR Print(0) ID 1141973245 T1 Risk Communication—An Overlooked Tool for Improving Public Health T2 Maxcy-Rosenau-Last Public Health and Preventive Medicine, 15e YR 2017 FD 2017 PB McGraw-Hill Medical PP New York, NY SN 9780071441988 LK accessbiomedicalscience.mhmedical.com/content.aspx?aid=1141973245 RD 2024/04/19 AB One thousand and eighteen more Americans died in motor vehicle crashes October through December 2001 than in those 3 months the year before, according to researchers at the University of Michigan's Transportation Research Institute. As those researchers observed “… the increased fear of flying following September 11 may have resulted in a modal shift from flying to driving for some of the fearful.”1 One thousand and eighteen people dead, more than one-third the number of people killed in the attacks of September 11, in large part because they perceived flying to be more dangerous and driving less so, despite overwhelming evidence to the contrary.