RT Book, Section A1 Snyder, Gary A2 Markle, William H. A2 Fisher, Melanie A. A2 Smego, Raymond A. SR Print(0) ID 57939697 T1 Chapter 18. Global Health Communications, Social Marketing, and Emerging Communication Technologies T2 Understanding Global Health, 2e YR 2014 FD 2014 PB The McGraw-Hill Companies PP New York, NY SN 978-0-07-179100-7 LK accessbiomedicalscience.mhmedical.com/content.aspx?aid=57939697 RD 2024/03/18 AB Understand how health communications research and campaigns impact the wellness of individuals and communities globallyDescribe the role of news media, social media, trusted community members, participatory communication, and “edutainment” in health promotion and educationDefine common barriers to health communications research and delivery, particularly in developing countries and with underserved minority populations worldwideExplain the principles of social marketing to deliver health information and services and to change behaviorsShow how mobile phones and other information communication technologies can accelerate access to knowledge, spur innovation, and improve health